Role—
Creative Direction.
Identity Design.
Visual Design.
Year—
2006
Owens Corning AttiCat
Credits—
Visual Design—
Michelle Byle & Lee Croy
Visual Design—
Michelle Byle & Lee Croy
Summary—
Owens Corning developed a completely new product for insulation do-it-yourselfers. The machine, rentable from the local home supply store, supplements the existing insulation in their homes with expanding, blown-in fiberglass insulation.
Visual design contributions to the multi-disciplinary team included the identity, on-product graphics, insulation packaging, marketing support collateral, an instruction/rental check-in manual, and in-store merchandising concepts.
I got to re-draw the Pink Panther!
Owens Corning developed a completely new product for insulation do-it-yourselfers. The machine, rentable from the local home supply store, supplements the existing insulation in their homes with expanding, blown-in fiberglass insulation.
Visual design contributions to the multi-disciplinary team included the identity, on-product graphics, insulation packaging, marketing support collateral, an instruction/rental check-in manual, and in-store merchandising concepts.
I got to re-draw the Pink Panther!
For Fitch.