Role—
Art Direction.
Design.
Year—
2011
RXXXL road shoe launch web presence
Credits—
UI & UX, Design—
Ken Soliva and Matt Litherland
Studio Photography—
Todd Herbst
Location Photography—
Daniel Sharp
Video—
Paul Rogers
UI & UX, Design—
Ken Soliva and Matt Litherland
Studio Photography—
Todd Herbst
Location Photography—
Daniel Sharp
Video—
Paul Rogers
Summary—
Bontrager's premium RXXXL road cycling shoe launch was supported by this bontrager.com custom page, a comprehensive effort including a product tour video, interactive storytelling, 360° photography giving consumers a complete view of the shoes, and an athlete testimonial.
Athlete video and photography assets were captured on location in San Diego, California.
Bontrager's premium RXXXL road cycling shoe launch was supported by this bontrager.com custom page, a comprehensive effort including a product tour video, interactive storytelling, 360° photography giving consumers a complete view of the shoes, and an athlete testimonial.
Athlete video and photography assets were captured on location in San Diego, California.