Role—
Visual Design.
Team lead.
Year—
2007
Sportline TQR heart rate monitor watch packaging
Credits—
Visual design—
Kevin Ryan
Industrial design—
Joe Sexton
Visual design—
Kevin Ryan
Industrial design—
Joe Sexton
Summary—
Building on their expertise in the fitness category, Sportline wished to introduce a new product (concept)—a heart rate monitor watch fashionable enough to wear at the office (Sportline's technology does not require the use of a chest strap).
A multi-disciplinary team addressed the unique opportunity with naming, identity design, messaging strategy, packaging graphics and structural packaging concepts.
For Fitch.
Building on their expertise in the fitness category, Sportline wished to introduce a new product (concept)—a heart rate monitor watch fashionable enough to wear at the office (Sportline's technology does not require the use of a chest strap).
A multi-disciplinary team addressed the unique opportunity with naming, identity design, messaging strategy, packaging graphics and structural packaging concepts.
For Fitch.