Projects
About
NUTSHELL
I’m an experienced interaction designer designing UX and UI for websites, mobile applications, embedded interfaces, and multi-context platforms. I bring a depth of brand identity and art direction experience to create visually sophisticated, brand-relevant UIs. I believe achieving an exceptional level of craft makes a meaningful difference to products and brands.
WHERE I’VE BEEN
Most recently Principal Interaction Designer at Trek Bicycle. Also Delve, Swink, IDEO, and Fitch (now Landor).
PRODUCT DESIGN EXPERIENCE
- iOS and Android mobile apps
- websites
- embedded interfaces
- kiosk/touchscreen applications
PRODUCT DESIGN CAPABILITIES
- product strategy & vision
- user personas
- IA (macro & micro)
- user flows & wireframing
- low & high fidelity prototyping
- high fidelity UI design
- UI animation
- UX copywriting, tone & voice, localization
- design systems
OTHER CAPABILITIES
- creative/art direction
- brand identity design
- visual design
- leadership & mentoring
- collaboration
- design advocacy
- design ops
INDUSTRY FOCUS
- outdoor/fitness
- medtech/healthcare devices
One of the brightest, hardest working people I’ve ever had the pleasure to work with.
If you're building a team of all-stars, snap up Jarrod before your competitor does.
Jarrod consistently impressed me with his ability to take ambiguity and complexity and distill it into thoughtful, intuitive user experiences.He was also a fantastic teammate, combining a collaborative spirit with a knack for making people feel heard and supported, which made working with him both productive and enjoyable...
Jarrod is the kind of designer who elevates the whole team,
and I’d recommend him without hesitation to any organization looking for someone who can balance vision, detail, and collaboration.
Of the designers I’ve worked with Jarrod was the best.
Every design conversation he came with designs and a direction and his designs were always forward thinking and were consistent with the rest of the system. Jarrod is easy to talk to, takes advice and feedback wholeheartedly... Whoever gets the opportunity to work with him next is definitely in for a quality individual and work.
Jarrod's principled and thoughtful approach to design problems was
an inspiration to me as a fellow designer.
His analytical, thorough, and imaginative process always resulted in final work that was not only beautiful, but purposeful.
In his position as Brand Director of Bontrager ( performance cycling products ), Jarrod and his Team have completely revitalized and repositioned the Visual Design and Brand Perception of the Bontrager Image and Products. He has done an amazing job framing / communicating a vision and executing on his promise. Jarrod's dedication, thoughtful design approach, and personality are all reasons that I consider him to be
one of the best designers I have ever worked with.
He would be a tremendous asset to any company and I recommend him without reservation.
Jarrod’s diverse background serves him well; he always has a fresh perspective and is a priceless team member.
He wears his love for design on his sleeve,
which always results in a thoughtful concept and execution. I think the world of Jarrod and really enjoyed working with him while at FITCH.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
NUTSHELL
I’m an experienced interaction designer designing UX and UI for websites, mobile applications, embedded interfaces, and multi-context platforms. I bring a depth of brand identity and art direction experience to create visually sophisticated, brand-relevant UIs. I believe achieving an exceptional level of craft makes a meaningful difference to products and brands.
WHERE I’VE BEEN
Most recently Principal Interaction Designer at Trek Bicycle. Also Delve, Swink, IDEO, and Fitch (now Landor).
PRODUCT DESIGN EXPERIENCE
- iOS and Android mobile apps
- websites
- embedded interfaces
- kiosk/touchscreen applications
PRODUCT DESIGN CAPABILITIES
- product strategy & vision
- user personas
- IA (macro & micro)
- user flows & wireframing
- low & high fidelity prototyping
- high fidelity UI design
- UI animation
- UX copywriting, tone & voice, localization
- design systems
OTHER CAPABILITIES
- creative/art direction
- brand identity design
- visual design
- leadership & mentoring
- collaboration
- design advocacy
- design ops
INDUSTRY FOCUS
- outdoor/fitness
- medtech/healthcare devices
One of the brightest, hardest working people I’ve ever had the pleasure to work with.
If you're building a team of all-stars, snap up Jarrod before your competitor does.
Jarrod consistently impressed me with his ability to take ambiguity and complexity and distill it into thoughtful, intuitive user experiences.He was also a fantastic teammate, combining a collaborative spirit with a knack for making people feel heard and supported, which made working with him both productive and enjoyable...
Jarrod is the kind of designer who elevates the whole team,
and I’d recommend him without hesitation to any organization looking for someone who can balance vision, detail, and collaboration.
Of the designers I’ve worked with Jarrod was the best.
Every design conversation he came with designs and a direction and his designs were always forward thinking and were consistent with the rest of the system. Jarrod is easy to talk to, takes advice and feedback wholeheartedly... Whoever gets the opportunity to work with him next is definitely in for a quality individual and work.
Jarrod's principled and thoughtful approach to design problems was
an inspiration to me as a fellow designer.
His analytical, thorough, and imaginative process always resulted in final work that was not only beautiful, but purposeful.
In his position as Brand Director of Bontrager ( performance cycling products ), Jarrod and his Team have completely revitalized and repositioned the Visual Design and Brand Perception of the Bontrager Image and Products. He has done an amazing job framing / communicating a vision and executing on his promise. Jarrod's dedication, thoughtful design approach, and personality are all reasons that I consider him to be
one of the best designers I have ever worked with.
He would be a tremendous asset to any company and I recommend him without reservation.
Jarrod’s diverse background serves him well; he always has a fresh perspective and is a priceless team member.
He wears his love for design on his sleeve,
which always results in a thoughtful concept and execution. I think the world of Jarrod and really enjoyed working with him while at FITCH.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
NUTSHELL
I’m an experienced interaction designer designing UX and UI for websites, mobile applications, embedded interfaces, and multi-context platforms. I bring a depth of brand identity and art direction experience to create visually sophisticated, brand-relevant UIs. I believe achieving an exceptional level of craft makes a meaningful difference to products and brands.
WHERE I’VE BEEN
Most recently Principal Interaction Designer at Trek Bicycle. Also Delve, Swink, IDEO, and Fitch (now Landor).
PRODUCT DESIGN EXPERIENCE
- iOS and Android mobile apps
- websites
- embedded interfaces
- kiosk/touchscreen applications
PRODUCT DESIGN CAPABILITIES
- product strategy & vision
- user personas
- IA (macro & micro)
- user flows & wireframing
- low & high fidelity prototyping
- high fidelity UI design
- UI animation
- UX copywriting, tone & voice, localization
- design systems
OTHER CAPABILITIES
- creative/art direction
- brand identity design
- visual design
- leadership & mentoring
- collaboration
- design advocacy
- design ops
INDUSTRY FOCUS
- outdoor/fitness
- medtech/healthcare devices
One of the brightest, hardest working people I’ve ever had the pleasure to work with.
If you're building a team of all-stars, snap up Jarrod before your competitor does.
Jarrod consistently impressed me with his ability to take ambiguity and complexity and distill it into thoughtful, intuitive user experiences.He was also a fantastic teammate, combining a collaborative spirit with a knack for making people feel heard and supported, which made working with him both productive and enjoyable...
Jarrod is the kind of designer who elevates the whole team,
and I’d recommend him without hesitation to any organization looking for someone who can balance vision, detail, and collaboration.
Of the designers I’ve worked with Jarrod was the best.
Every design conversation he came with designs and a direction and his designs were always forward thinking and were consistent with the rest of the system. Jarrod is easy to talk to, takes advice and feedback wholeheartedly... Whoever gets the opportunity to work with him next is definitely in for a quality individual and work.
Jarrod's principled and thoughtful approach to design problems was
an inspiration to me as a fellow designer.
His analytical, thorough, and imaginative process always resulted in final work that was not only beautiful, but purposeful.
In his position as Brand Director of Bontrager ( performance cycling products ), Jarrod and his Team have completely revitalized and repositioned the Visual Design and Brand Perception of the Bontrager Image and Products. He has done an amazing job framing / communicating a vision and executing on his promise. Jarrod's dedication, thoughtful design approach, and personality are all reasons that I consider him to be
one of the best designers I have ever worked with.
He would be a tremendous asset to any company and I recommend him without reservation.
Jarrod’s diverse background serves him well; he always has a fresh perspective and is a priceless team member.
He wears his love for design on his sleeve,
which always results in a thoughtful concept and execution. I think the world of Jarrod and really enjoyed working with him while at FITCH.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.