Bontrager
Brand book
ROLE
Instigator
Art director
Designer
CHALLENGE
Placeholder
APPROACH
Placeholder
BONTRAGER STARTED IN A GARAGE. KEITH WAS KIND ENOUGH TO SHOW US HIS CURRENT GARAGE.
“We made bikes for people who broke other bikes.”
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Bontrager
Brand book
ROLE
Instigator
Art director
Designer
CHALLENGE
Placeholder
APPROACH
Placeholder
BONTRAGER STARTED IN A GARAGE. KEITH WAS KIND ENOUGH TO SHOW US HIS CURRENT GARAGE.
“We made bikes for people who broke other bikes.”
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Bontrager
Brand book
ROLE
Instigator
Art director
Designer
CHALLENGE
Placeholder
APPROACH
Placeholder
BONTRAGER STARTED IN A GARAGE. KEITH WAS KIND ENOUGH TO SHOW US HIS CURRENT GARAGE.
“We made bikes for people who broke other bikes.”
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.