Projects
About
Trek consumer choice
Helping shoppers get their purchases when, how, and where they want
ROLE
Lead UX and UI designer
STORY UNDER CONSTRUCTION
CHALLENGE
Leverage Trek’s large dealer network, e-commerce site, and logistics infrastructure to expand every e-commerce customer’s order fulfillment options.
APPROACH
We built a complete system surfacing all fulfillment options on product pages, continuing through to a rebuilt checkout flow allowing shoppers to optimize how they get their purchases according to their own preferences.
Impact
REACH
Deployed to almost 1,200 devices worldwide.
UNGUIDED SHOPPING
Gives shoppers an expansive view of products and services not at the retail location.
GUIDED SHOPPING
Retail employees can do a personalized walk-through of high-value customization process.
Beyond the basics
MODERNIZATION
Pushed for updates to patterns and content to modernize the experience beyond the scope of the business request.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
Trek consumer choice
Helping shoppers get their purchases when, how, and where they want
ROLE
Lead UX and UI designer
STORY UNDER CONSTRUCTION
CHALLENGE
Leverage Trek’s large dealer network, e-commerce site, and logistics infrastructure to expand every e-commerce customer’s order fulfillment options.
APPROACH
We built a complete system surfacing all fulfillment options on product pages, continuing through to a rebuilt checkout flow allowing shoppers to optimize how they get their purchases according to their own preferences.
Impact
REACH
Deployed to almost 1,200 devices worldwide.
UNGUIDED SHOPPING
Gives shoppers an expansive view of products and services not at the retail location.
GUIDED SHOPPING
Retail employees can do a personalized walk-through of high-value customization process.
Beyond the basics
MODERNIZATION
Pushed for updates to patterns and content to modernize the experience beyond the scope of the business request.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
Trek consumer choice
Helping shoppers get their purchases when, how, and where they want
ROLE
Lead UX and UI designer
STORY UNDER CONSTRUCTION
CHALLENGE
Leverage Trek’s large dealer network, e-commerce site, and logistics infrastructure to expand every e-commerce customer’s order fulfillment options.
APPROACH
We built a complete system surfacing all fulfillment options on product pages, continuing through to a rebuilt checkout flow allowing shoppers to optimize how they get their purchases according to their own preferences.
Impact
COMPETITIVE LANDSCAPE
Brought Trek’s e-commerce experience up to par with competitors and consumer expectations, for 10 million+ monthly visits.
NEW SALES CHANNEL
Created a totally new sales channel of direct-to-home bikes, leading to a significant increase in YoY e-comm sales.
LOWER FRICTION
Seamlessly surfacing locally available inventory in the experience led to a significant increase in YoY sales of local inventory.
Beyond the basics
MODERNIZATION
Pushed for updates to patterns and content to modernize the experience beyond the scope of the business request.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.