Projects
About
Trek retail digital hub
A digital concierge for solo and guided in-store shopping
ROLE
Lead UX and UI designer
STORY UNDER CONSTRUCTION
CHALLENGE
Update Trek’s aging and inflexible retail kiosk for a modern era, making it an effective tool for shoppers and retail employees.
APPROACH
We built a PWA employing a flexible UI schema, leveraging existing web content and including the functionality to keep marketing assets current via a CMS.
Impact
REACH
Deployed to almost 1,200 devices worldwide.
UNGUIDED SHOPPING
Gives shoppers an expansive view of products and services not at the retail location.
GUIDED SHOPPING
Retail employees can do a personalized walk-through of high-value Project One customization process.
Beyond the basics
DESIGN LANGUAGE
Pushed art direction in relevant modes toward a more colorful, vibrant look-and-feel, aligning better with Trek’s brand.
ANIMATIONS AND TRANSITIONS
Designed and advocated for the implementation and refinement of sophisticated animations and transitions.
TECHNICAL SOLUTIONS
Made fundamental contributions to solving implementation and performance challenges.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
Trek retail digital hub
A digital concierge for solo and guided in-store shopping
ROLE
Lead UX and UI designer
STORY UNDER CONSTRUCTION
CHALLENGE
Update Trek’s aging and inflexible retail kiosk for a modern era, making it an effective tool for shoppers and retail employees.
APPROACH
We built a PWA employing a flexible UI schema, leveraging existing web content and including the functionality to keep marketing assets current via a CMS.
Impact
REACH
Deployed to almost 1,200 devices worldwide.
UNGUIDED SHOPPING
Gives shoppers an expansive view of products and services not at the retail location.
GUIDED SHOPPING
Retail employees can do a personalized walk-through of high-value Project One customization process.
Beyond the basics
DESIGN LANGUAGE
Pushed art direction in relevant modes toward a more colorful, vibrant look-and-feel, aligning better with Trek’s brand.
ANIMATIONS AND TRANSITIONS
Designed and advocated for the implementation and refinement of sophisticated animations and transitions.
TECHNICAL SOLUTIONS
Made fundamental contributions to solving implementation and performance challenges.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
Trek retail digital hub
A digital concierge for solo and guided in-store shopping
ROLE
Lead UX and UI designer
STORY UNDER CONSTRUCTION
CHALLENGE
Update Trek’s aging and inflexible retail kiosk for a modern era, making it an effective tool for shoppers and retail employees.
APPROACH
We built a PWA employing a flexible UI schema, leveraging existing web content and including the functionality to keep marketing assets current via a CMS.
Impact
REACH
Deployed to almost 1,200 devices worldwide.
UNGUIDED SHOPPING
Gives shoppers an expansive view of products and services not at the retail location.
GUIDED SHOPPING
Retail employees can do a personalized walk-through of high-value Project One customization process.
Beyond the basics
DESIGN LANGUAGE
Pushed art direction in relevant modes toward a more colorful, vibrant look-and-feel, aligning better with Trek’s brand.
ANIMATIONS AND TRANSITIONS
Designed and advocated for the implementation and refinement of sophisticated animations and transitions.
TECHNICAL SOLUTIONS
Made fundamental contributions to solving implementation and performance challenges.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.