Projects
About
Trek Ride Club
A ride tracking platform to get more people riding their bikes, more often
ROLE
Lead UX and UI designer
REQUEST CASE STUDY
CHALLENGE
Enhance brand engagement by extending Trek’s ethos of “unreasonable hospitality” to a digital platform for riders.
APPROACH
We built a ride tracking platform leveraging Trek’s strengths to help riders find great places to ride, help them find their way on the bike, and reward them for the riding they do. Sticky features keep riders engaged, and increase visits to their local Trek retailer.
Impact
BEACHHEAD
Starting behind competitors like Specialized and Cannondale, the Ride Club launch got Trek in the digital game.
REACH
Despite a soft launch in only one market, millions of miles were recorded in only the first six months.
STICKINESS
Rider usage (MAU) was assessed as meaningfully higher than other platforms in the space.
Beyond the basics
BRANDED UI
Convinced the organization to shift the look-and-feel, evolving the digital product design language to better align with Trek’s brand.
DESIGN SYSTEM
Developed a comprehensive suite of mobile app UI components and patterns, including building an app typographic system.
VISION
Concepted features several generations out to push the organization toward more innovation and craft.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
Trek Ride Club
A ride tracking platform to get more people riding their bikes, more often
ROLE
Lead UX and UI designer
REQUEST CASE STUDY
CHALLENGE
Enhance brand engagement by extending Trek’s ethos of “unreasonable hospitality” to a digital platform for riders.
APPROACH
We built a ride tracking platform leveraging Trek’s strengths to help riders find great places to ride, help them find their way on the bike, and reward them for the riding they do. Sticky features keep riders engaged, and increase visits to their local Trek retailer.
Impact
BEACHHEAD
Starting behind competitors like Specialized and Cannondale, the Ride Club launch got Trek in the digital game.
REACH
Despite a soft launch in only one market, millions of miles were recorded in only the first six months.
STICKINESS
Rider usage (MAU) was assessed as meaningfully higher than other platforms in the space.
Beyond the basics
BRANDED UI
Convinced the organization to shift the look-and-feel, evolving the digital product design language to better align with Trek’s brand.
DESIGN SYSTEM
Developed a comprehensive suite of mobile app UI components and patterns, including building an app typographic system.
VISION
Concepted features several generations out to push the organization toward more innovation and craft.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
Trek Ride Club
A ride tracking platform to get more people riding their bikes, more often
ROLE
Lead UX and UI designer
REQUEST CASE STUDY
CHALLENGE
Enhance brand engagement by extending Trek’s ethos of “unreasonable hospitality” to a digital platform for riders.
APPROACH
We built a ride tracking platform leveraging Trek’s strengths to help riders find great places to ride, help them find their way on the bike, and reward them for the riding they do. Sticky features keep riders engaged, and increase visits to their local Trek retailer.
Impact
BEACHHEAD
Starting behind competitors like Specialized and Cannondale, the Ride Club launch got Trek in the digital game.
REACH
Despite a soft launch in only one market, millions of miles were recorded in only the first six months.
STICKINESS
Rider usage (MAU) was assessed as meaningfully higher than other platforms in the space.
Beyond the basics
BRANDED UI
Convinced the organization to shift the look-and-feel, evolving the digital product design language to better align with Trek’s brand.
DESIGN SYSTEM
Developed a comprehensive suite of mobile app UI components and patterns, including building an app typographic system.
VISION
Concepted features several generations out to push the organization toward more innovation and craft.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.