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Trek Ride Club
A ride tracking platform to get more people riding their bikes, more often
CHALLENGE
Enhance brand engagement by extending Trek’s ethos of “unreasonable hospitality” to a digital platform for riders.
APPROACH
We built a ride tracking platform leveraging Trek’s strengths to help riders find great places to ride, help them find their way on the bike, and reward them for the riding they do. Sticky features keep riders engaged, and increase visits to their local Trek retailer.
BEACHHEAD
Behind competitors like Specialized and Cannondale, the Ride Club launch gave Trek a beachhead in this digital space.
UNGUIDED SHOPPING
Despite a soft launch in only one market, millions of miles were tracked in the first six months.
GUIDED SHOPPING
Rider retention (active users) was estimated as meaningfully higher than others in the competitive space.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
Trek Ride Club
A ride tracking platform to get more people riding their bikes, more often
CHALLENGE
Enhance brand engagement by extending Trek’s ethos of “unreasonable hospitality” to a digital platform for riders.
APPROACH
We built a ride tracking platform leveraging Trek’s strengths to help riders find great places to ride, help them find their way on the bike, and reward them for the riding they do. Sticky features keep riders engaged, and increase visits to their local Trek retailer.
BEACHHEAD
Behind competitors like Specialized and Cannondale, the Ride Club launch gave Trek a beachhead in this digital space.
MOMENTUM
Despite a soft launch in only one market, millions of miles were tracked in the first six months.
STICKINESS
Rider retention (active users) was estimated as meaningfully higher than others in the competitive space.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
Trek Ride Club
A ride tracking platform to get more people riding their bikes, more often
CHALLENGE
Enhance brand engagement by extending Trek’s ethos of “unreasonable hospitality” to a digital platform for riders.
APPROACH
We built a ride tracking platform leveraging Trek’s strengths to help riders find great places to ride, help them find their way on the bike, and reward them for the riding they do. Sticky features keep riders engaged, and increase visits to their local Trek retailer.
BEACHHEAD
Behind competitors like Specialized and Cannondale, the Ride Club launch gave Trek a beachhead in this digital space.
MOMENTUM
Despite a soft launch in only one market, millions of miles were tracked in the first six months.
STICKINESS
Rider retention (active users) was estimated as meaningfully higher than others in the competitive space.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark