Projects
About
U. of Wisconsin System HELP
Convincing Wisconsin high school students to apply to the U. of Wisconsin system
ROLE
Brand visual design refresh
Art direction
Visual design
STORY UNDER CONSTRUCTION
CHALLENGE
Increase the number of students applying to University of Wisconsin system schools, and revive the organization’s lackluster print and digital materials.
APPROACH
We remixed the existing tools in the brand toolkit while injecting new energy with a wider typographic palette and an engaging editorial approach, creating a dynamic visual language applicable across all student touchpoints.
Impact
CREATIVE TOOLS
Reinvigorating the organization’s visual design language provided new creative tools, and excitement for the organization.
MORE APPLICATIONS
The U. of Wisconsin system schools saw a 25% YoY increase in applications, despite the pandemic.
Beyond the basics
USER EXPERIENCE
The UX even for print materials was pushed to create a more engaging, interactive, and functional overall experience.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
U. of Wisconsin System HELP
Convincing Wisconsin high school students to apply to the U. of Wisconsin system
ROLE
Brand visual design refresh
Art direction
Visual design
STORY UNDER CONSTRUCTION
CHALLENGE
Increase the number of students applying to University of Wisconsin system schools, and revive the organization’s lackluster print and digital materials.
APPROACH
We remixed the existing tools in the brand toolkit while injecting new energy with a wider typographic palette and an engaging editorial approach, creating a dynamic visual language applicable across all student touchpoints.
Impact
CREATIVE TOOLS
Reinvigorating the organization’s visual design language provided new creative tools, and excitement for the organization.
MORE APPLICATIONS
The U. of Wisconsin system schools saw a 25% YoY increase in applications, despite the pandemic.
Beyond the basics
USER EXPERIENCE
The UX even for print materials was pushed to create a more engaging, interactive, and functional overall experience.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.
Projects
Projects
About
About
U. of Wisconsin System HELP
Convincing Wisconsin high school students to apply to the U. of Wisconsin system
ROLE
Brand visual design refresh
Art direction
Visual design
STORY UNDER CONSTRUCTION
CHALLENGE
Increase the number of students applying to University of Wisconsin system schools, and revive the organization’s lackluster print and digital materials.
APPROACH
We remixed the existing tools in the brand toolkit while injecting new energy with a wider typographic palette and an engaging editorial approach, creating a dynamic visual language applicable across all student touchpoints.
Impact
CREATIVE TOOLS
Reinvigorating the organization’s visual design language provided new creative tools, and excitement for the organization.
MORE APPLICATIONS
The U. of Wisconsin system schools saw a 25% YoY increase in applications, despite the pandemic.
Beyond the basics
USER EXPERIENCE
The UX even for print materials was pushed to create a more engaging, interactive, and functional overall experience.
UX/UI
Ride Club
Ride Club
Retail digital hub
Retail digital hub
Consumer choice
Consumer choice
Mobile lab UI
Mobile lab UI
AI chatbot
AI chatbot
Lüm app
Lüm app
ART DIRECTION
U. of Wisconsin HELP
U. of Wisconsin HELP
Liquid Freight
Liquid Freight
Technology marks
Technology marks
Trek packaging
Trek packaging
Bontrager wordmark
Bontrager wordmark
ABOUT
Me
Me
Testimonials
Testimonials
©2025 JB
THINK HARD. DESIGN EASY.