Hagen Logistics, the Midwest's premiere expert in food-grade liquid freight logistics, had ambitions to grow geographically as well as become a technology leader in their space, rolling out a custom-developed suite of products and services.
We supported this effort first with brand strategy recommendations to elevate the (already in-use) Liquid Freight name. We revamped the Liquid Freight brand identity and developed a differentiated visual design language, aligning their positioning with their ambition.
