Lüm is a Madison-based, venture-funded startup whose decidedly un-Spotify / un-Apple Music-like approach with their social streaming music app (think Facebook + Reddit + Spotify). It aims to enable independent music artists to actually build a sustainable career, and help fans discover "the best music they've never heard."
After a small, successful beta, we helped fuel the national launch of v1.0 with interaction design spanning UX, UI, and brand visual design language.
