CHALLENGE

Opportunity Development Corporation, known by employees and the community alike as ODC, helps people with developmental disabilities or traumatic brain injuries, empowering them to lead fuller, more rewarding lives. Saddled with a legacy logo that was neither relevant any longer nor liked by anyone in the organization, ODC was ripe for a new identity and visual brand language.

APPROACH

I created a new identity to signal their shifting strategic focus, better reflect their energy and adaptability, better represent the passion and positivity of their employees, and speak to the fundamentally important journeys they go on with each and every client.